It was about time Lady Gaga rolled out an eccentric product. The pop star known for her outrageously flamboyant wardrobe choices is launching a line of headphones called Heartbeats along with Dr. Dre.
The Lady Gaga Heartbeats look like jewels and were designed to celebrate "the art and lifestyle of music," the singer says.
"In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion," Lady Gaga said. "Heartbeats embody the trinity of my human being, with one additional vow: that sound matters. Wear Heartbeats, love each other, and celebrate the art and lifestyle of music."
The Dr. Dre and Lady Gaga Heartbeats headphones, which come in three designs (chrome, all black and jewel-shape earpiece), launch in October 2009.
Jewel Earbuds
Lady Gaga Heartbeats Headphones for Beats by Dr. Dre
Trend Themes
1. Celebrity-inspired Headphones - There's an opportunity to create more headphones inspired by music icons and pop culture figures to appeal to fans.
2. Fashion-forward Audio Products - Designing audio devices with bold and unique styles can attract consumers looking to make a fashion statement while enjoying music.
3. Music Lifestyle Accessories - Creating accessories that reflect the connection between music and lifestyle can be a unique selling point for audio products.
Industry Implications
1. Audio Technology - There is a need for audio manufacturers to incorporate stylish designs and celebrity influences into their product development to appeal to wider audiences.
2. Music Fashion - The music fashion industry can capitalize on creating accessories and clothing inspired by popular musicians and their products.
3. Consumer Electronics - Introducing fashion-forward and design-centric audio products can branch out the consumer electronics industry into the fashion and lifestyle space.