To celebrate the upcoming holiday season, the smoothie chain Robeks is rolling out its Healthy Holiday Indulgences menu. The new menu is meant to cater to consumers who are looking for ways to enjoy their favorite holiday treats without compromising their diet.
The new Healthy Holiday Indulgences menu from Robeks features two new smoothies and one new smoothie bowl -- all of which are inspired by autumnal flavors. Both the Apple Orchard Smoothie and the Shake Your Carrot Cake Smoothie are packed with festive spices such as cinnamon and nutmeg, as well as nutrient-rich fruits such as fresh apple and pineapple. On the other hand, the new Pumpkin Harvest Bowl features a thick and creamy frozen yogurt base mixed with the warm taste of pumpkin spice.
All three dishes are made without artificial flavorings and are sweetened with raw honey instead of added sugars. As Robeks' director of marketing Matt Furman explains, "A lot of these flavors are normally associated with unhealthy indulgences, but our versions stay true to our brand by giving guests that holiday spice flavor while still being a healthy choice."
Healthy Autumnal Smoothies
Robeks' New Healthy Holiday Indulgences are Made Without Added Sugars
Trend Themes
1. Healthy Holiday Indulgences - Providing healthy versions of indulgent holiday treats, such as smoothies and bowls, presents an opportunity for brands to cater to health-conscious consumers during the festive season.
2. Zero-added Sugar Menu Items - Using alternative sweeteners and natural ingredients, like raw honey, in menu items offers an innovative way for brands to offer guilt-free indulgences while accommodating dietary restrictions.
3. Autumnal Flavors - Incorporating warm and spicy flavors, like cinnamon and nutmeg, into menu items represents an opportunity for brands to create seasonal dishes that evoke a sense of comfort and nostalgia.
Industry Implications
1. Smoothie and Juice Bars - Smoothie and juice bars can offer healthy holiday indulgences on their menus to attract health-conscious consumers during the holiday season.
2. Health and Wellness - Brands in the health and wellness industry could develop innovative products, like zero-added sugar smoothies, to cater to consumers who prioritize their health and nutrition.
3. Food and Beverage - Incorporating autumnal flavors and natural sweetening agents into food and beverage products presents an opportunity for brands to offer indulgent seasonal treats that align with current health trends.