Seeds, goji berries, cherries, mulberries and spelt are a few of the ingredients that can be easily spotted in Taart's healthy granola bars. To reflect the wholesome nutritional qualities of the brand's Spelt Granola Bars (specifically varietiies like the Natural Spelt Granola, Tropical Fruit, as well as Cherry and Dark Chocolate), the line is packaged with a simple craft paper wrapping. This raw look enhances the authenticity of the snack bars that are all handmade in Amsterdam.
While Taart originally began as a company that provided snacks to catering companies and museums, the spread of the health movement has now made it possible to introduce these superfood snack bars to supermarkets and gas stations in Europe.
Since granola bars can be so easily sweetened with honey, chocolate or other ingredients, trying an unfamiliar superfood seems much more appetizing.
Superfood Granola Bars
These Healthy Granola Bars from 'Taart' are Made with Spelt & Goji Berries
Trend Themes
1. Superfood Snack Bars - Disruptive innovation opportunity: Develop new flavors and combinations of superfood snack bars to cater to the health-conscious market.
2. Handmade Packaging - Disruptive innovation opportunity: Create eco-friendly and artisanal packaging solutions for healthy snack bars to enhance their authenticity and appeal to consumers.
3. Health Movement in Food Retail - Disruptive innovation opportunity: Capitalize on the growing health movement by introducing superfood snack bars to mainstream supermarkets and gas stations.
Industry Implications
1. Health Food Industry - Disruptive innovation opportunity: Develop innovative production methods and supply chains for superfood snack bars to meet the increasing demand for healthy snack options.
2. Packaging Industry - Disruptive innovation opportunity: Design sustainable and visually appealing packaging solutions for healthy snack bars to differentiate from competitors and attract conscious consumers.
3. Retail Industry - Disruptive innovation opportunity: Partner with supermarkets and gas stations to create strategic distribution channels for superfood snack bars, tapping into the growing market of health-conscious consumers.