The Health-Ade Mixers have been announced by the kombucha beverage brand as an option for consumers in search of a way to make their favorite cocktail recipes a little healthier. The mixers are made with a kombucha base alone with distinct flavors that call to mind some of the most popular cocktail recipes out there. The products come in four flavor options to choose from including Mint Mojito Mix, Moscow Mule Mix, Spicy Margarita Mix and Whiskey Sour Mix.
The Health-Ade Mixers are arriving this spring and are likely to be a hit amongst health-conscious consumers looking for a way to help make their favorite cocktail recipes a little more beneficial. The apothecary-style packaging of the mixers position them as an old-fashioned option for mixing up premium drinks.
Kombucha-Based Cocktail Mixers
Health-Ade Mixers Come in Four Flavor Options
Trend Themes
1. Kombucha-based Cocktail Mixers - The combination of the health benefits of kombucha and the popularity of cocktails presents an opportunity for the creation of unique and healthy mixers.
2. Healthy Cocktail Trend - There is an increasing demand for healthier cocktail options, which presents an opportunity for the development of other low-calorie and healthy mixers.
3. Apothecary-style Packaging - The vintage packaging trend could be applied in other food and beverage industries for a unique and memorable product presentation.
Industry Implications
1. Beverage Industry - The beverage industry could benefit from creating products that combine health benefits and popular flavors.
2. Cocktail Mixers Industry - There is an opportunity for the cocktail mixers industry to capitalize on the trend of healthy cocktail options by producing other mixers with low-calorie and healthy ingredients.
3. Packaging Industry - The packaging industry could innovate by tapping into the vintage packaging trend, which could help create a unique and memorable presentation for various products.