A bubbly beverage brand is celebrating its 10th birthday with Health-Ade Guava Dragon Fruit, a seasonal kombucha with gut health benefits. The probiotic-rich fermented drink gets its unique balance of flavors from organic, cold-pressed juice from sweet guava and tart dragon fruit. The celebratory flavor taps into the demand for tropical flavors and it promises to deliver refreshment when it's needed most this summer.
Recently, the beverage brand kicked off its largest campaign to date, Get That Good Gut Feeling, in partnership with Emmy-award winning illustrator and animator Mike Perry and full-service agency Zambezi. The campaign focuses on storytelling, bold animations and "easily digestible education" to share the numerous benefits of the probiotics and fermented features of its kombucha beverages.
This special flavor is the newest seasonal release, following Pineapple Creamsicle and Holiday Cheers.
Tropical Fermented Beverages
Health-Ade Guava Dragon Fruit is Full of Gut Health Benefits
Trend Themes
1. Tropical Flavored Kombucha - Opportunity to innovate by creating new and unique tropical flavored kombucha beverages.
2. Gut Health Products - Opportunity to create new gut health products using probiotics and fermentation techniques.
3. Bold Animated Marketing Campaigns - Opportunity to design bold animated marketing campaigns that focus on education and storytelling.
Industry Implications
1. Beverage Industry - Opportunity to create new kombucha and fermented probiotic drinks in the beverage industry.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to create new products that use probiotics and fermentation to improve gut health.
3. Advertising and Marketing Industry - Opportunity to design bold animated marketing campaigns to promote kombucha and other gut health products.