The Havana Club is serious about its mojitos, so serious that the company has created a Havana Club Mojito Embassy in Milan, Italy. An entire decked-out club was created for this event that will run for two weeks. The building was designed by a company called Campaign, and it is fully equipped with a Market Bar, a do-it-yourself mojito market and a live Cantinero Bar with Cuban entertainment.
The whole idea is to promote the fact that the ready made mojito mixes are not as good as the one's made from scratch. Hence, by looking at the pictures you can see an abundance of fresh mint and limes that are scattered along the club. The beautiful decor and ambiance is just as enticing as the drink itself.
Mojito-Encompassing Events
The Havana Club Mojito Embassy are Serious About the Drink
Trend Themes
1. Craft Cocktail Experiences - Create immersive experiences that highlight the craftsmanship behind popular cocktails like the mojito.
2. DIY Drink Markets - Provide consumers with the opportunity to customize their own cocktails through interactive DIY drink markets.
3. Cultural Entertainment Experiences - Combine live entertainment and cultural elements to enhance the overall experience of enjoying cocktails.
Industry Implications
1. Hospitality and Events - Create unique event concepts and immersive experiences centered around cocktails.
2. Beverage - Develop innovative products and services that cater to the growing demand for craft cocktails.
3. Entertainment - Leverage cultural entertainment experiences to create memorable and engaging brand activations.