Savory Breakfast Burritos

McDonald's New Breakfast Burrito Celebrates Hatch Chile Season

McDonald's locations in New Mexico are celebrating Hatch Chile season with the release of a brand-new breakfast burrito. The Hatch Chile is a flavorful pepper grown in the area surrounding Hatch, New Mexico. This new McDonald's menu item celebrates the popular ingredient with a dish tailored to the New Mexico market.

The Green Chile Sunrise Burrito is a breakfast wrap that is made with Hatch Autumn Roasted Bueno Green Chile. In addition to the chiles, the burrito also contains scrambled eggs, bacon, cheese, onions and a hashbrown wrapped inside a flour tortilla. Instead of the chain's more traditional breakfast sandwiches, the burrito offers a regional dish that not only celebrates Hatch Chile season, but also the influence of Mexican cuisine in the state.
Trend Themes
1. Regional Ingredient Celebrations - There is an opportunity for restaurants to create menu items that celebrate local and regional ingredients to appeal to local customers.
2. Incorporating Ethnic Influences - Restaurants can incorporate ethnic cuisines and flavors in their menu items to cater to diverse customers.
3. Breakfast Item Innovation - There is room for innovation in the breakfast item market, particularly with unique wraps and burritos.
Industry Implications
1. Fast Food Industry - Fast food restaurants can create region-specific menu items, such as breakfast burritos with local ingredients, to appeal to diverse customers.
2. Mexican Cuisine Industry - There is an opportunity for Mexican cuisine restaurants to expand their customer base by incorporating local and regional ingredients, such as Hatch chiles.
3. Breakfast Food Industry - Breakfast food restaurants can innovate with unique breakfast wrap and burrito options to differentiate themselves in the market.

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