Harringtons pet food has been updated to keep it relevant with today's shoppers who might be new pet owners and/or traversing the shopping landscape for affordable options amidst record-high inflation.
The brand is debuting a new recipe that keeps specialist-grade nutrition in the spotlight, while also keeping affordability as a key focal point. The products are also being launched in small pack sizes to suit urban pet owners who might not have room for larger serving sizes or have a smaller dog that doesn't require as much food as often.
Head of Dog Marketing at Inspired Pet Nutrition Will Bushell spoke on the revamped Harringtons pet food saying, "We are super excited to be announcing the new and improved brand update for Harringtons. Harringtons’ mission is to make natural, premium level nutrition accessible and affordable for all."
Revamped Pet Food Products
Harringtons Pet Food Has Been Updated to Suit Shopper Needs
Trend Themes
1. Affordable Pet Food - Pet food brands can innovate by creating more affordable options for budget-conscious pet owners during inflationary periods.
2. Specialist-grade Nutrition - Pet food brands can offer specialty nutrition for pets with particular needs in addition to affordable options to appeal to a wider range of consumers.
3. Small Pack Sizes - Pet food brands can cater to urban pet owners by offering smaller pack sizes that are more convenient for storage and are appropriate for smaller dogs that require less food more often.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can invest in research and development to come up with new product lines that offer affordable and specialized pet food options for different consumer groups.
2. Online Retail - Online retailers can benefit from offering specialized and affordable pet food options in small package sizes to consumers, especially during times of record-high inflation.
3. Pet Care Services - Pet care services can expand their offerings by including delivery and storage services to provide convenience for consumers who prefer to buy smaller, more specialized pet food products with affordability in mind.