In order to announce its 2016 lineup in a novel way, a global Harley-Davidson ride was staged on Periscope.
In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were captured on new Dark Custom and S Series models. As a brand that already has a huge following of men and women, audiences tuned in from all over the world to virtually feel like they were a part of the ride around the globe. In the event that someone couldn't tune into the 30-minute event on Periscope, the brand also uploaded the video to YouTube.
Whether it's unveiling a new product launch or capturing a candid behind-the-scenes moment, a livestreaming app like Periscope gives fans the chance to come along on an exclusive journey as the action unveils.
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
Trend Themes
1. Livestreamed Motorcycle Rides - Disruptive Innovation Opportunity: Motorcycle brands can use livestreaming platforms, like Periscope, to engage with a global audience and generate excitement for new product launches.
2. Virtual Inclusion in Brand Events - Disruptive Innovation Opportunity: Livestreaming apps provide the opportunity for brands to include fans from around the world in real-time brand events, creating a sense of community and fostering brand loyalty.
3. Enhanced Online Consumer Experience - Disruptive Innovation Opportunity: Livestreaming rides and events allow consumers to virtually participate in experiences, creating a more immersive and interactive online shopping experience.
Industry Implications
1. Motorcycle Industry - Disruptive Innovation Opportunity: Motorcycle brands can leverage livestreaming platforms to create global brand experiences and showcase new products to a wider audience.
2. Livestreaming Platform Industry - Disruptive Innovation Opportunity: Livestreaming platforms can focus on building features tailored to the motorcycle industry, catering to the specific needs of motorcycle brands and enthusiasts.
3. Online Retail Industry - Disruptive Innovation Opportunity: Online retailers can integrate livestreaming capabilities to offer a more interactive and engaging shopping experience for motorcycle enthusiasts.