Meal deals are often associated with providing value for individual servings, but the Hardee's Original Bag is being relaunched by the brand to provide customers with the enhanced value they're craving these days. The meal deal is priced at $5.99 and will allow guests to mix and match any two full-size entrees of their choosing including the Original Hot Ham & Cheese, Double Cheeseburger or Hand Created Chicken Tender Wraps. Some markets also have the option for a Chili Dog and the Regular Roast Beef Sandwich, while the meal will also come with a small fries and a drink.
Vice President of Marketing Sarah Breymaier commented on the Hardee's Original Bag saying, "What makes Hardee’s so special is the craft-made quality and home-town hospitality our guests love, paired with the convenience and value they need. From our premium, all-white-meat chicken tenders hand-dipped in buttermilk, to our charbroiled beef patties, the new Hardee’s Original Bag is the perfect nod to our history and to the loyal guests who’ve been with us for generations."
Sharing-Friendly Meal Deals
Hardee's Original Bag Includes Two Sandwiches and More for $5.99
Trend Themes
1. Value-oriented Meal Bundles - Crafting meal bundles that offer customizable options can cater to consumers seeking variety and cost savings.
2. Customizable Fast Food - Allowing customers to mix-and-match entrees within meal deals adds personalized dining experiences traditionally absent from quick service restaurants.
3. Elevated Comfort Food - Reintroducing well-loved menu items with premium ingredients can tap into nostalgia while meeting modern quality expectations.
Industry Implications
1. Quick Service Restaurants - Innovation in meal deals can heighten competitive advantage by combining value with customizable convenience.
2. Food and Beverage - The resurgence of classic comfort foods in combo deals aligns with consumer trends towards familiar, high-quality dining experiences.
3. Marketing and Promotions - Leveraging nostalgia in fast food marketing can reinforce brand loyalty and attract both returning and new customers.