CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, has announced the launch of an all-new loyalty program called My Rewards, which will be available through both brands' apps.
To promote the new program, Carl's Jr. and Hardee's will offer customers a series of promotions during sign-up. For example, upon signing up for My Rewards, guests will be given the option to receive their choice of a free Hand-Breaded Chicken Sandwich, Western Bacon Cheeseburger, or Famous Star. The program itself will operate on a points-based system that rewards restaurant guests with 'Stars.' For every dollar a customer spends they will receive 10 Stars. Once accumulated, the Stars work to unlock free food options, which are organized into three pre-set levels.
"In today’s digital-first age, we want to reward our loyal customers in a fun and engaging way that brings crave-able flavors to their fingertips and offers the VIP treatment while encouraging new guests to sign up as well," says Chad Crawford, CBO of CKE Restaurants.
Digital Restaurant Rewards Programs
Hardee's and Carl's Jr. Launch New Loyalty App, 'My Rewards'
Trend Themes
1. Digital Loyalty Programs - Opportunity for businesses to create loyalty programs that incentivize customers to spend more and keep coming back.
2. Points-based Rewards Systems - Businesses can create rewards systems that give customers points based on their spending, encouraging more purchases and repeat business.
3. Promotional Sign-up Incentives - Offering promotional incentives to customers to sign up for a loyalty program can be an effective way of driving initial sign-ups and promoting the program.
Industry Implications
1. Restaurant Industry - Restaurants can use digital loyalty programs to incentivize customers to return and spend more, ultimately increasing revenue.
2. Retail Industry - Retailers can use points-based rewards systems and digital loyalty programs to encourage repeat visits and increase sales.
3. Hospitality Industry - Hotels and resorts can use promotional sign-up incentives to attract new guests and create a loyal customer base.