Hard seltzer is seemingly everywhere at the moment, thanks to the fact that many consumers are eager to enjoy alcoholic products that are flavorfu yet lower in calories and sugar—as such, craft beer gift basket website Give Them Beer is launching a Hard Seltzer Advent Calendar for the 2019 holiday season.
The Hard Seltzer Advent Calendar is full of popular favorites like White Claw and Truly, offering a fun way to count down the 12 days of Christmas. In all, the adult advent calendar shares what Give Them Beer has identified as "12 of the best rated hard seltzers of 2019," which includes some picks from small-batch brands and up-and-coming products to look out for.
The advent calendar is festively decorated with sayings like "Spike The Halls" and "Ho Ho Hold My Seltzer."
Hard Seltzer Advent Calendars
Give Them Beer's Advent Calendar Contains Truly, White Claw & More
Trend Themes
1. Hard Seltzer Consumption - Companies can focus on creating more flavors and varieties of hard seltzer to cater to the growing demand.
2. Alcohol-based Advent Calendars - Developing Advent Calendars with a range of alcoholic products opens the door for new sales opportunities during the holiday season.
3. Small-batch Brands and Up-and-coming Products - Brands can take advantage of the popularity of hard seltzer by introducing new, unique flavors and marketing them to a niche audience.
Industry Implications
1. Alcohol and Beverage Industry - Alcohol companies can capitalize on the hard seltzer trend by investing in new product development and marketing.
2. Gift Basket Industry - Companies in the gift basket industry can expand their product offerings by developing new types of alcohol-based Advent Calendars.
3. Small-batch Beverage Industry - Small-batch beverage producers can capitalize on the demand for unique and flavorful hard seltzers.