Hard Rock International has announced that it will be launching its signature ready-to-drink alcoholic beverage line -- Hard Rock Expert Cocktails -- in London, England. The new launch marks a major moment for the brand as it is the first time its canned cocktail line will be distributed beyond America.
The full line of Hard Rock Expert Cocktails will be made available in London, including Passion Fruit Martini, Mojito, Piña Colada flavors.
"We’re excited to continue extending our brand and helping fans around the globe to enjoy at home. We were inspired by the world’s most loved cocktails and expertly blended them so that our customers can enjoy bartender-like quality, no matter what the venue," said Kimberly Manna, the Senior Vice President of Retail and Licensing for Hard Rock International
RTD Cocktail Expansions
Hard Rock Expert Cocktails Launches in London
Trend Themes
1. Global Expansion of RTD Cocktails - The increasing demand for canned cocktails expanded globally presents a disruptive innovation opportunity for the ready-to-drink industry to tap into new markets.
2. Premium Cocktail Offerings - The demand for high-quality ready-to-drink cocktails presents a disruptive innovation opportunity for players to offer premium cocktails that mimic those prepared by skilled mixologists.
3. Cocktails in Cans - The growing popularity of canned cocktails presents a disruptive innovation opportunity for the ready-to-drink industry to explore new can designs and formats that improve convenience and portability for consumers.
Industry Implications
1. Alcoholic Beverages - The trend of expanding the distribution of RTD cocktails offers an opportunity for the beverage industry to capitalize on the growing interest in convenient and high-quality cocktail options.
2. Hospitality - The trend of ready-to-drink cocktails presents an opportunity for the hospitality industry to improve and expand their beverage offerings to deliver high-quality and convenient cocktails to their customers.
3. Packaging - The popularity of canned cocktails presents an opportunity for the packaging industry to innovate new can designs that improve the quality, freshness, and convenience of canned cocktails.