These advertisements for the 'Harbour City Chocolate Trail' were designed by the design group 'NAM' and were released in early 2012. The ads were targeted to promote a charity project for the Hong Kong Blood Cancer Foundation.
The images look like a a Chinese version of Willy Wonka's Chocolate factory if that factory was in space. Using clear stings, cables and harnesses, NAM managed to create the illusion that the models and the chocolate were suspended in the air. What's really amazing is not the chocolate cookies or the cake, but the hot chocolate, which seems to be frozen in time.
The Harbour City Chocolate Trail ads are sure to attract attention because of their sweet suspension.
Floating Cocoa Photography
The 'Harbour City Chocolate Trail' Advertisements Look Delicious
Trend Themes
1. Sweet Suspension Advertising - This trend of using suspension techniques in advertising creates a visually captivating and attention-grabbing experience for consumers.
2. Immersive Food Photography - The use of creative props and techniques in food photography, like suspending food items, can create a memorable and immersive experience for viewers.
3. Interactive Charity Initiatives - Charity projects that incorporate innovative advertising methods, such as the 'Harbour City Chocolate Trail,' can generate increased engagement and support.
Industry Implications
1. Advertising - The advertising industry can explore the use of suspension techniques to create visually stunning and captivating campaigns for various products or services.
2. Food and Beverage - The food and beverage industry can incorporate immersive and visually striking photography techniques, like suspension, to enhance product promotions and create a unique brand experience.
3. Charity and Non-profit - Charity organizations can leverage disruptive advertising methods, such as interactive and visually captivating campaigns, to raise awareness and attract more support for their initiatives.