Vodka Mariette is launching a new anti-harassment campaign that aims to have people saying "Yes to Vodka, No to Catcalling." According to the figures that Vodka Mariette collected from the non-profit organisation Stop Street Harassment, "65% of women and 25% of men have experienced offensive behavior in public, ranging from sexual to xenophobic in nature."
In order to decrease these numbers, Vodka Mariette is calling for all drivers who transport Vodka Mariette to sign a 'Drivers of Change Oath.'
Including its drivers as part of this anti-harassment campaign is a unique move from Vodka Mariette, especially since it spotlights a segment of its team that is usually kept behind the scenes. Hopefully, the public will be inspired to follow suit and keep the streets safe for everyone.
Anti-Harassment Drink Campaigns
Vodka Mariette's Anti-Harassment Campaign Thwarts Catcalling
Trend Themes
1. Anti-harassment Drink Campaigns - Opportunity for other beverage brands to create anti-harassment campaigns to address social issues.
2. Drivers of Change Oath - Potential for more businesses to involve their employees in anti-harassment initiatives and promote a safe environment for all.
3. Stop Street Harassment Data - Data-driven campaigns using statistics on harassment can be utilized by various industries to raise awareness and drive change.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to leverage their products to raise awareness and combat harassment.
2. Transportation Industry - Potential for other transportation companies to involve their drivers in anti-harassment campaigns and create a safer environment for passengers.
3. Non-profit Industry - Non-profit organizations can utilize data on harassment to advocate for change and support those affected by offensive behavior.