This cute little marketing trick would be memorable in any deli or butcher shop! The face-bearing pork is fun, and might even be delicious.
Who wouldn’t pay attention to the smiling character who becomes distorted while cooking? Definitely an amusing touch to add to snack time, or a good way to encourage kids to help in the kitchen!
Another possible benefit for the anti-meat community is that this product does put a face on the victim of animal cruelty.
Emotional Meat
Personified Cold Cuts
Trend Themes
1. Personified Food - There is an opportunity to create more personified food products to appeal to consumers emotionally.
2. Novelty Marketing - Using cute and quirky marketing tactics is a potential disruptive innovation opportunity to attract customers' attention.
3. Animal Welfare Awareness - Including messages about animal welfare on food products could resonate with consumers and differentiate products in the market.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore using personification and novelty marketing tactics to enhance their product portfolio and differentiate their offerings in the market.
2. Grocery Retail - Grocery retailers can experiment with product positioning and shelving strategies to showcase innovative and emotionally appealing food products.
3. Social Activism - Social activism groups can leverage the emotional appeal of personified food products to raise awareness and educate consumers about animal welfare issues.