Air Miles launched Happy Any Day in 2016 to reward collectors during peak seasonal moments and the brand recently kicked off a new version of this initiative called Happy Every Day at a time where people can only dream of travel. Happy Every Day was created with the intention of engaging Canadians and rewarding them for doing their part by staying home during an unprecedented time.
With Happy Every Day, there will be digital performances to enjoy, activities, live events for the whole family, plus celebrity appearances. With this refreshed take on the popular loyalty program to reflect the current times, this week Air Miles Collectors have the potential to participate in trivia nights, virtual pizza parties, live question and answer sessions and more on Facebook.
Rewarding Community Experiences
Air Miles' Happy Every Day Rewards Canadians for Staying Home
Trend Themes
1. Digital Experiences - Creating virtual events, performances, and activities to engage customers and enhance loyalty programs.
2. Staying Home Rewards - Rewarding individuals for staying home during challenging times and encouraging community engagement.
3. Virtual Events - Hosting live question and answer sessions, trivia nights, and other virtual experiences to connect with customers.
Industry Implications
1. Loyalty Programs - Revamping loyalty programs to offer digital experiences and incentives for customer engagement.
2. Entertainment - Providing virtual entertainment options and experiences for individuals and families unable to attend live events.
3. Social Media Marketing - Utilizing Facebook and other social media platforms to host virtual events and engage with customers.