'Solid Gold Pet,' a pet food company based out of St. Louis, has opened the 'Happiest Pet on Earth' competition to emphasize the company's belief that healthy pet food makes for happy pets. The Instagram competition encourages consumers to send in pictures of their pets at their happiest, with big prizes for the winning smile.
To enter their pets in the Happiest Pet on Earth competition, consumers just need to post a photo to Instagram and caption it explaining why that pet is the happiest. Then, all consumers need to do is tag the photo with #SolidGoldSmiles, and they're automatically entered. Beyond getting a bounty of adorable pet pictures, the competition will award two grand prizes -- one for cats and one for dogs -- that include free pet food for a year and a catered meal and professional photo shoot.
Social Media Pet Contests
'Solid Gold Pet' is Looking for the Happiest Pet on Earth on Instagram
Trend Themes
1. Instagram Pet Contests - Opportunity for brands to engage with consumers through user-generated content and social media promotions.
2. Emphasizing Pet Health - Growing trend of pet owners prioritizing their pets' health and well-being, creating opportunities for companies to market healthy pet food and products.
3. Rewarding Pet Owners - Increasing popularity of contests and promotions that incentivize pet owners to participate and share their pets' stories and photos.
Industry Implications
1. Pet Food - Pet food companies can capitalize on the trend by promoting the nutritional value and health benefits of their products.
2. Social Media Marketing - Opportunities for marketing agencies to create and manage social media contests and campaigns for pet-related brands.
3. Pet Photography - Growing demand for professional pet photography services to capture adorable moments of pets for contests and social media promotions.