While there are plenty of hangover drinks that are sold by the bottle, few of them are as aesthetically pleasing as the newest creation served by The Good Sort in NYC.
As its name suggests, The Good Sort x Betches Iced Hangover Latte was created in collaboration with pop culture website Betches. As well as boasting a vibrant range of colors, the anti-hangover beverage contains ultra-nourishing ingredients like spirulina algae, turmeric, and dragonfruit in a base of almond and coconut milk.
To promote consumption of the limited-edition beverage throughout the month of July, Betches is running a social media contest. Fans are encouraged to take a photo of the rainbow-colored hangover drink and share it with the #SummerofBetches hashtag on Instagram for their chance to win a trip to Mexico.
Rainbow-Hued Hangover Lattes
'The Good Sort' Shares Hangover Drinks Powered by Superfoods
Trend Themes
1. Hangover-reducing Beverages - Innovative hangover drinks are being created with vibrant colors and ultra-nourishing ingredients, offering a visually pleasing and health-conscious solution to post-party recovery.
2. Collaborative Marketing Campaigns - Cross-industry collaborations like The Good Sort x Betches partnership are leveraging the power of influencer marketing and social media contests to promote limited-edition products and engage with consumers.
3. Superfood-infused Lattes - The inclusion of superfoods like spirulina algae, turmeric, and dragonfruit in latte recipes is a growing trend, offering a nutritious and colorful twist to traditional coffee beverages.
Industry Implications
1. Food and Beverage - The hangover drink market within the food and beverage industry stands to benefit from innovative, health-focused options that appeal to consumers seeking functional and aesthetically pleasing beverages.
2. Hospitality and Travel - By partnering with brands and running social media contests, the hospitality and travel industry can tap into the trend of collaborative marketing campaigns, enticing customers with unique experiences and destination rewards.
3. Health and Wellness - The rise of superfood-infused lattes presents an opportunity for the health and wellness industry to offer innovative beverages that combine indulgence, functionality, and vibrant visuals to cater to health-conscious consumers.