In my opinion, Hamburger Mary's is what ALL fast food joints should be like. It's the ONLY national franchise actively marketing to the gay community.
It was started in 1972 in San Francisco and now Hamburger Mary's has seven locations across the country.
Rather than just selling food, they also entertain with "Maryaoke," bingo, and drag shows.
If you don't want to go for the food, then go for the service as it is very saucy.
"When you walk into a Hamburger Mary's it's like walking into Mary's home, where you will be greeted with a warm smile and friendly (if somewhat saucy) service," AHT Serious Easts says. "Each restaurant may be unique in its eclectic décor, but they all provide the friendliest service and highest quality food."
Now that's what I am talking about! If only McDonald's was this much fun.
Fast Food Drag Queens
Hamburger Mary's
Trend Themes
1. Fast Food Entertainment - Opportunity for fast food chains to incorporate entertainment elements like bingo and drag shows to enhance the customer experience.
2. Marketing to Niche Communities - Disruptive innovation opportunity for businesses to actively target niche communities, such as Hamburger Mary's focus on the gay community.
3. Unique Customer Service Experience - Opportunity for fast food chains to differentiate themselves by providing friendly and saucy service like Hamburger Mary's.
Industry Implications
1. Fast Food Chains - Fast food chains can adopt the concept of entertainment and niche marketing to enhance their brand image and attract new customers.
2. LGBTQ+ Services - Opportunity for businesses to provide specialized services and marketing to LGBTQ+ communities, based on the success of Hamburger Mary's.
3. Restaurant Industry - Restaurants can explore unique customer service experiences as a way to stand out in a competitive market, taking inspiration from Hamburger Mary's saucy and friendly service.