As the first all-natural low-calorie ice cream, Halo Top disrupted the ice cream category and continues to do so with its latest release, Halo Top Pops.
While Halo Top has become known for its high-protein pints that contain between 240 to 360 calories, Halo Top Pops are a new kind of snackable miniature treat with fewer calories still. The bite-sized indulgences contain only 50 to 60 calories per serving and are offered in flavors like Strawberry Cheesecake, Mint Chip, Peanut Butter Swirl and Chocolate Chip Cookie Dough.
For the development of Halo Top Pops, Halo Top Creamery president and COO Doug Bouton notes, "We tried to choose an ideal size for portion control, but also made sure to pack six to a box so there are plenty to go around."
Low-Calorie Ice Cream Pops
'Halo Top Pops' are Snackable Miniature Ice Cream Treats
Trend Themes
1. Low-calorie Ice Cream - Disruptive Innovation Opportunity: Develop new flavors and packaging for low-calorie ice cream snacks to cater to health-conscious consumers looking for guilt-free indulgence.
2. Snackable Miniature Treats - Disruptive Innovation Opportunity: Create bite-sized, portion-controlled snacks with unique flavor combinations to meet the demand for convenient and indulgent treats.
3. All-natural Desserts - Disruptive Innovation Opportunity: Introduce all-natural dessert options that prioritize quality ingredients and reduced calorie content to appeal to health-conscious consumers seeking guilt-free indulgence.
Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: Innovate and diversify the low-calorie ice cream market with new flavors, portion sizes, and packaging options to attract health-conscious consumers.
2. Snack Foods - Disruptive Innovation Opportunity: Develop creative and convenient snackable treats with reduced calorie content to capture the growing market of health-conscious snackers.
3. Dessert - Disruptive Innovation Opportunity: Create all-natural dessert options with lower calorie counts and appealing flavors to cater to health-conscious consumers seeking guilt-free indulgence.