While many fast food brands are doubling down on artificial meat, Burger King UK has gone a different direction with its new vegetarian-friendly Halloumi Burger. Though not vegan, the new sandwich is a great option for those who eschew meat, but still love the taste of cheese.
For the unfamiliar, halloumi is a semi-hard cheese that's usually made from a mixture of goat's and sheep's milk. Burger King's new Halloumi Burger features a generous slice of halloumi cheese topped with onion, lettuce, tomatoes, and mayo. The whole thing is sandwiched by two fluffy brioche buns to create a hearty vegetarian meal.
Burger King UK's new Halloumi Burger demonstrates how fast food brands are experimenting with different offerings for vegetarian and flexitarian consumers.
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Burger King UK Has Just Debuted a Vegetarian-Friendly Halloumi Burger
Trend Themes
1. Vegetarian-friendly Fast Food - Fast food brands are exploring new vegetarian options to cater to the growing demand for plant-based alternatives.
2. Alternative Cheeses - Fast food chains are incorporating non-traditional cheeses like halloumi to provide unique flavors and options for their customers.
3. Flexitarianism Trend - The rise of flexitarianism is driving fast food brands to develop menu items that appeal to both meat-eaters and vegetarians.
Industry Implications
1. Fast Food - The fast food industry is adapting to changing consumer preferences by offering more vegetarian and flexitarian options on their menus.
2. Dairy - The dairy industry has the opportunity to create innovative, plant-based cheeses and provide alternatives to traditional dairy products.
3. Food Service - Restaurants and food service providers can capitalize on the flexitarian trend by introducing more vegetarian-friendly options to their menus.