At Hallmark Media's session at the Summer 2024 Television Critics Association, the company announced the launch of Hallmark+, a new streaming service with ad-free viewing, exclusive membership benefits and all the comforting content fans love in a central place.
Launching in mid-September 2024, Hallmark+ will offer great perks for members like rewards for streaming and Hallmark Gold Crown Stores or online with Hallmark.
On the feel-good platform, members can expect to see new genres and formats from Hallmark, including the company's first-ever holiday limited series (Holidazed and Mistletoe Murders) and a reality competition series (Finding Mr. Christmas.) Inspired by the success of The Wedding Veil, Hallmark will also be launching a new movie trilogy, Groomsmen, that focuses on the friendship between three leading men.
Heartwarming Streaming Services
Hallmark+ Shares Feel-Good Content & Exclusive Membership Benefits
Trend Themes
1. Ad-free Streaming - Hallmark+ capitalizes on the shift towards ad-free streaming services, providing a cleaner and more enjoyable viewer experience.
2. Exclusive Membership Benefits - Offering perks such as rewards for streaming and purchases, Hallmark+ emphasizes the value of loyalty programs in the digital entertainment landscape.
3. Diverse Content Formats - With the introduction of new genres like holiday limited series and reality competition shows, Hallmark+ showcases the diversification of streaming content to attract broader audiences.
Industry Implications
1. Streaming Services - Hallmark+ exemplifies the growing trend of specialized streaming platforms that cater to niche audiences with unique content offerings.
2. Retail - The integration of streaming rewards with Hallmark Gold Crown Stores highlights opportunities for retail and digital service convergence.
3. Entertainment - Innovative original programming such as reality competitions and movie trilogies displays the expanding creative horizons within the entertainment industry.