Hallmark recently unveiled its new Hallmark Christmas identity, created in a collaboration between its in-house team and Duffy & Partners. The charming new packaging is now more in line with Hallmark's new slogan that communicates: "Life Is A Special Occasion" and it now acknowledges celebrations of every day moments as well as the big ones.
Its new Christmas packaging includes a charming hand-written typeface, plus simple colors and graphic patterns that are used for its Keepsake ornament boxes, gift wrap packaging and holiday treats.
The new branding provides Hallmark with a refreshing update that will ensure it will continue to help families make memories at Christmas as well as throughout the rest of the year.
Hand-Drawn Christmas Branding
The New Hallmark Christmas Packaging is Refreshingly Modern
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Industry Implications
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