Half-caffeinated coffees may be gaining popularity as consumers are not ready to give up their caffeine rush but are looking for ways to enjoy this indulgence (or necessity, for some) in healthier ways. Van Houtte® recently released a Half-Caff Medium Roast Coffee and the brand claims that this roast hits "the perfect flavourful balance between caffeinated and un-caffeinated small batch-roasted Arabica." The half-caffeinated coffee maintains its high-quality, delicious taste, and alluring aroma that Van Houtte® has been developing since its inception in 1919.
The Half-Caff Medium Roast Coffee by Van Houtte® is made available as a subscription or a one-time purchase. Like all products by the brand, the coffee is responsibly sourced, and used pods can be emptied in the compost bins while the pod shell can be recycled in select Van Houtte® locations, but may not be recycled in your area.
Half-Caffeinated Coffees
Van Houtte® Recently Launched the Half-Caff Medium Roast
Trend Themes
1. Half-caffeinated Beverages - There is an opportunity for coffee and other beverage brands to offer half-caffeinated options to cater to consumers who want the taste and aroma of coffee but with less caffeine.
2. Coffee Subscriptions - As consumers continue to look for more convenience in their life, there's an opportunity for coffee brands to offer subscription services, like Van Houtte® does, to make it easier for them to receive their favorite coffee regularly.
3. Sustainable Single Serve Coffee - As consumers become more environmentally conscious, there is an opportunity for coffee brands to offer sustainable single-serve options, like Van Houtte®'s coffee pods that can be composted and recycled, to cater to this demand.
Industry Implications
1. Coffee Industry - The coffee industry can research and develop half-caffeinated coffees to cater to consumers who want the taste and aroma of coffee but with less caffeine.
2. Subscription Services - Other industries can adapt Van Houtte®'s successful subscription service model to offer their own subscription options for consumers who prefer more convenience in their lives.
3. Food and Beverage Packaging Industry - The food and beverage packaging industry can innovate by researching and developing more sustainable single-serve options catering to environmentally conscious consumers.