The Mane Choice launched a line that is entirely for afro-textured hair and it includes an all-new hairstyling gel powered by black charcoal, cumin, biotin and numerous vitamins that help to support hair health.
The 'Do It Fro The Culture Bold Buttery Gel' is designed to remove impurities, strengthen the hair with antioxidants, protect it from the elements and all the while, create definition, volume, shine and flexible hold. The versatile product has the potential to be applied to the hair that is wet or damp for effortless styling.
The Mane Choice's Do It Fro the Culture product collection is exclusively available through Sally Beauty and also includes other hairstyling solutions such as the Magnificent Miracle Mask, the Courageous Conditioner and the Sophisticated Sheen Spray.
Charcoal-Infused Hairstyling Gels
The Mane Choice's 'Bold Buttery Gel' Has Black Charcoal & Cumin
Trend Themes
1. Charcoal-infused Hair Products - Beauty brands can consider infusing other hair products like shampoos and conditioners with charcoal to cater to consumers who are looking for natural hair care.
2. Multi-benefit Hair Styling Products - Creating versatile products that serve multiple purposes like providing flexible hold, volume, and hair health benefits can be a disruptive innovation opportunity for hair styling brands.
3. Exclusive Product Lines - Launching exclusive product lines like The Mane Choice's Do It Fro the Culture collection with a focus on afro-textured hair can be a way for beauty brands to target niche consumer needs.
Industry Implications
1. Hair Care - With the rising demand for natural hair care products, hair care brands need to constantly innovate and provide unique product formulations that target specific hair concerns.
2. Beauty Retail - Beauty retailers can offer exclusive product lines like The Mane Choice's Do It Fro the Culture collection to engage and appeal to niche consumer markets.
3. Cosmetics Manufacturing - Manufacturers can develop formulations that contain both natural and scientific ingredients that cater to consumers who demand high-performance products that also have natural ingredients.