Boasting a motto of "style with comfort," Contoure is an accessible professional hairstyling brand. It recently launched the patented Style'N Blade tool which has been designed "to deliver perfectly quaffed hair while eliminating discomfort when using high heat and steam generating appliances." Contoure notes that this easy-to-handle styling tool can accommodate established professionals and amateur stylists alike. The tool is comprised of a comb and a flexible "blade." The latter can "mold perfectly to any part of the scape, face, and neck," adding a layer of support and versatility. The product has been developed with high-quality materials for maximum durability and strength.
Another offering by the Black-owned hairstyling brand is the Style'N Shield. This is a pair of protective gear for ears that shield individuals from heat, steam, and chemical treatments.
Black-Owned Hairstyling Brands
Contoure Boasts a Plethora of Exceptional Hair Styling Tools
Trend Themes
1. Professional Hairstyling Tools - There is a growing trend in the beauty industry for professional hairstyling tools that prioritize comfort and versatility while delivering the desired styling results, presenting opportunities for innovation in materials and design.
2. Protective Gear - With an increasing focus on safety and protection in personal care and grooming, there is a trend towards innovative protective gear for minimizing exposure to heat, steam and chemicals, offering potential for development of new products and materials in this space.
3. Black-owned Beauty Brands - There is a growing awareness and appreciation for Black-owned beauty brands that cater to diverse hair and skin types and prioritize inclusive branding and representation, creating opportunities for disruptive innovation in this space.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from incorporating materials science and innovative design thinking to develop professional hairstyling tools and protective gear that address the needs and preferences of diverse consumer segments.
2. Fashion and Accessories - The fashion and accessories industry can explore collaborations with Black-owned beauty brands to offer a range of complementary and inclusive products, such as accessories and apparel that cater to diverse hair types and styles.
3. E-commerce - E-commerce platforms can highlight and support Black-owned beauty brands, offering opportunities for innovative marketing strategies that prioritize inclusiveness, diversity and customer engagement.