Those who are looking for a low-maintenance hair-lightening treatment will be pleased to discover the John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment.
The product is touted as a "five-minute in-shower hair lightening treatment" that may be used to lighten dark roots and brighten the overall color of one's hair. The product's formula is designed to remove melanin for a naturally highlighted look that will not leave one's hair looking brassy or orange. The in-shower hair-lightening treatment has the potential to be used by a wide range of consumers, including those with natural brown hair, as well as highlighted and color-treated styles. For best results, the brand recommends completing the treatment with the John Frieda Visibly Brighter Shampoo and Conditioner.
The affordable John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment, which retails for $10, was recently named a NewBeauty Award Winner.
In-Shower Hair-Lightening Treatments
John Frieda's Treatment Lightens Brunette Hair During a Wash
Trend Themes
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Industry Implications
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