Hail Merry is a snack brand started by Susan O'Brien and it is entirely plant-based and branded to target Millennials as a focus. The label's formula is spotlighted by its tarts, which take familiar treats made into a plant-based recipe for more inclusive taste palettes.
The snacks are notably refrigerated to keep it at its best quality and includes flavors such as sweet potato, dark chocolate, peanut butter, meyer lemon, key lime, mint chocolate, dark chocolate espresso, and chocolate almond butter. O'Brien talks about the approach of offering healthier alternatives to the sweet snacks on the market currently. She states, "we like to say [to consumers,] step away from the candy, grow up and move over here to the future of intelligent snacking. I like to think that we're engineering palettes away from that super sugary candy experience."
Chilled Tart Cup Snacks
Hail Merry's Snacks are Plant-Based and Offer a Range of Flavors
Trend Themes
1. Plant-based Snacks - There is an opportunity for snack companies to create more inclusive taste palettes for plant-based snacks.
2. Refrigerated Snacks - There is an opportunity for companies to create more snacks that are refrigerated to maintain quality.
3. Healthy Snacks - There is an opportunity for more companies to offer healthier alternatives to sweet snacks on the market.
Industry Implications
1. Snack Industry - There is an opportunity for companies to create plant-based and refrigerated snacks for a more health-conscious consumer market.
2. Food Industry - There is an opportunity for food companies to explore more plant-based and refrigerated snack options that cater to the growing demand for healthier alternatives.
3. Wellness Industry - There is an opportunity for wellness companies to partner with snack brands to offer healthy snack options that align with a healthy lifestyle.