These new Häagen-Dazs ice cream flavors have been unveiled as the brand's first original flavor release since 2022 that's sure to catch the attention of avid frozen dessert fans alike.
The ice cream flavors include the New York Strawberry Cheesecake and Vanilla Caramel Pecan, which are each inspired by the brand's founders Rose and Reuben Mattus. The treats have an inherent New York City inspiration and thus pay homage to the founders as well as the location they launched the company. The treat is headed to select locations with a $6.49 price point and will be available nationwide in the US starting in April.
Head of Marketing Rachel Jaiven spoke on the new Häagen-Dazs ice cream flavors saying, "Our two new, original ice cream flavors New York Strawberry Cheesecake and Vanilla Caramel Pecan are certain to become consumer favorites in our national portfolio. The New York Strawberry Cheesecake flavor is a special new flavor, we like to think of it like a love letter to our home city of New York."
Founder-Honoring Ice Creams
These New Häagen-Dazs Ice Cream Flavors are Arriving This Spring
Trend Themes
1. Founder-honoring Ice Cream Flavors - Incorporating brand history and inspiration into ice cream flavors as a form of tribute and nostalgia.
2. Original Flavor Release - Introducing new and unique ice cream flavors to capture the attention of devoted frozen dessert enthusiasts.
3. National Portfolio Expansion - Expanding the reach of ice cream offerings to a wider audience through strategic product launches and distribution.
Industry Implications
1. Ice Cream Manufacturing - The ice cream industry can explore innovative ways to honor founders and locations through unique flavor concepts.
2. Food and Beverage Retail - Retailers can capitalize on the appeal of original ice cream flavors to attract and retain customers seeking new taste experiences.
3. Marketing and Branding - Branding professionals can leverage the power of nostalgia and storytelling to create compelling narratives around product launches and company heritage.