In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style.
The vibrant pink and purple floral packages celebrate the launch of two new limited-edition flavors from the famed ice cream brand: Elderflower & Blackcurrant and Rose, Raspberry & Lychee. Both of these new flavors use real flowers in the ice cream, which is communicated by the playful floral patterning on the tubs for Flowers by Häagen-Daz.
Across the food and beverage industry, many manufacturers are now experimenting with the incorporation of wildflowers and other botanical ingredients as a means of satisfying growing consumer desires for new and interesting flavors that are also healthful and natural.
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
Trend Themes
1. Incorporation of Wildflowers - The trend of incorporating wildflowers in food and beverages presents an opportunity for manufacturers to create unique and natural flavor profiles.
2. Playful Packaging Designs - The trend of creating vibrant and eye-catching packaging designs provides an opportunity for brands to catch consumers' attention and differentiate themselves on the shelves.
3. Botanical Ingredients - The trend of using botanical ingredients in food and beverage products offers an opportunity for manufacturers to cater to consumers looking for healthier and more natural options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers.
2. Packaging - The packaging industry can capitalize on the demand for playful and visually striking designs by catering to brands looking to create unique packaging experiences for their products.
3. Floral and Textile Design - The floral and textile design industry can collaborate with food brands to create visually appealing packaging designs that reflect the flavors and ingredients of their products.