Shanghai's The Place -- a dessert shop known for its tasty ice cream selection -- opened a Haagen-Dazs and My Little Pony pop-up last summer which aimed to give visitors an experience to remember. T
he family-friendly popup named My Little Pony Friendship Magic Shop was opened for two days last August and invited families to indulge in a variety of themed treats while getting the chance to participate in activity stations and take fun selfies with character-inspired sculpture props
A fan favorite among kids since the 90s, My Little Pony continues to resonate with Gen-Z consumers today whose parents' love of nostalgia is responsible for the iconic toy's longevity. The Place's Haagen-Dazs and My Little Pony pop-up celebrated the toy's ongoing icon status while encouraging both parents and kids to make new friends at the same time.
Toy-Themed Ice Cream Cafes
Shanghai's The Place Featured a Haagen-Dazs and My Little Pony Pop-Up
Trend Themes
1. Nostalgia Marketing - Opportunity for brands to leverage nostalgia and popular characters from previous generations to engage with new consumer segments.
2. Experiential Retail - Potential for retailers to create immersive and interactive experiences that go beyond traditional shopping and drive customer engagement.
3. Collaborative Branding - Possibility for brands to collaborate with popular toys or franchises to create unique experiences that resonate with both old and new consumers.
Industry Implications
1. Food and Beverage - Opportunity for ice cream shops, cafes, and dessert establishments to collaborate with toy brands and offer themed experiences.
2. Entertainment and Toys - Potential for toy companies and entertainment brands to partner with retail establishments and create pop-up experiences to promote their products.
3. Hospitality and Tourism - Opportunity for hotels, resorts, and tourist destinations to incorporate themed experiences and attractions that appeal to families and nostalgic consumers.