In a lot of places, it's unclear when gyms will be able to open to the public even at a smaller capacity than usual, which is leaving active individuals uncertain about whether or not they should invest in a gym membership. Retro Fitness launched the Get Wheel as an at-home stationary bike with a combined at-home and in-gym fitness membership so that people can make the best of both options.
The flexible membership solution provides access to any Retro Fitness location, so that people can choose to continue their fitness journey online or in person, or a combination of the two. Some of the features for new members include unlimited access to cycling classes led by Retro Fitness personal trainers and more.
Dual Gym Memberships
Retro Fitness Created a Combined At-Home and In-Gym Fitness Membership
Trend Themes
1. Dual Gym Memberships - Providing both at-home and in-gym fitness membership options to maximize flexibility for gym-goers.
2. Online Fitness Classes - Expanding virtual fitness offerings to allow for more options for gym-goers.
3. Collaborative Fitness Partnerships - Partnering with at-home fitness equipment companies to offer a combined home and gym membership experience.
Industry Implications
1. Fitness Equipment - Developing versatile, at-home workout equipment that can be used alongside in-gym memberships.
2. Online Fitness Platforms - Creating an intuitive digital fitness platform for remote workout classes and personal training.
3. Gym Chains - Collaborating with at-home fitness companies to offer more versatile fitness options to gym-goers.