Alongside its existing range of savory probiotic Gut Shots, Farmhouse Culture recently introduced a line of probiotic drinks made from fermented vegetables sweetened with stevia under the name 'Gut Punch.'
The flavors of single-serve Gut Punch bottles include fresh, fruity varieties like Ginger Lemon, Strawberry Hibiscus and Mango Guava, as well as ones like Cola and Orange Cream that boast soda-inspired flavors; as fermented beverages, the drinks are slightly fizzy, but are a much healthier alternative to sugary, carbonated drinks. The entire beverage range is certified organic, non-GMO and boasts no gluten or dairy.
Many consumers are now looking to add probiotic-rich foods like sauerkraut and kimchi to their diets because of the role that the digestive system plays in one's overall health.
Effervescent Probiotic Drinks
Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
Trend Themes
1. Probiotic-rich Beverages - Farmhouse Culture's 'Gut Punch' line of fermented probiotic drinks showcases the growing trend of probiotic-rich beverages that offer a healthier alternative to sugary sodas.
2. Naturally Sweetened Drinks - Farmhouse Culture's use of stevia as a natural sweetener in their 'Gut Punch' drinks reflects the trend of consumers seeking beverages that are sweetened without artificial ingredients.
3. Fermentation-based Products - Farmhouse Culture's fermented probiotic drinks tap into the trend of consumers seeking out fermented foods and beverages for their potential gut health benefits.
Industry Implications
1. Beverage - The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators.
2. Health Food - The health food industry can leverage the growing consumer interest in probiotics and create innovative products that offer digestive health benefits.
3. Organic Food - The organic food industry can capitalize on the demand for clean and natural ingredients by creating more certified organic, non-GMO, and gluten-free probiotic products.