At the Summer Fancy Food Show in New York City, Utmost Brands, Inc., unveiled the new flavor of 'GuS Grown-up Soda' in 'Mango Peach.' The new flavor, which is made with mango puree, sweet peach juice, and cane sugar, tastes uniquely tropical and fruity. It contains 40 percent fewer calories and carbs than a conventional drink, with only 90 calories per 12-ounce bottle. The new flavor will roll out regionally in New York with a full nationwide release expected in the future. GuS ‘Mango Peach’ soda is available at specialty and natural grocery stores, local markets, cafes, fast-casual restaurants, and online purveyors.
GuS ‘Mango Peach’ arrives in a 12-ounce glass bottle and is sold in a pack of four. Previous GuS flavors include the ‘Dry Ginger Ale,’ ‘Cola,’ ‘Root Beer,’ ‘Valencia Orange,’ and ‘Pomegranate,’ among others. GuS' ‘Mango Peach’ is gluten-free, non-GMO, and perfect for mixed cocktails.
Tropical Fruit Sodas
GuS Grown-Up Soda Debuts the New 'Mango Peach' Flavor in Time for Summer
Trend Themes
1. Tropical Fruit Drinks - The growing trend for fruity, low-calorie drinks offers many opportunities for beverage companies to introduce new tropical fruit flavors and hybrid combinations.
2. Low-calorie Beverages - The demand for healthy drinks like GuS ‘Mango Peach’ showcases the need for beverage companies to invest in natural, organic, and low-calorie soda alternatives.
3. Specialty Food Market - Specialty and natural grocery stores provide an opportunity for beverage companies to target health-conscious consumers who are willing to pay for premium products like GuS ‘Mango Peach.’
Industry Implications
1. Beverage Industry - Beverage companies must invest in natural, low-calorie, and exotic fruit drink alternatives to maintain their share of the market as consumers shift from traditional soda to healthier options like GuS ‘Mango Peach.’
2. Food Retail Industry - As the trend for healthy food and drink options continues to grow, specialty and natural grocery stores will need to stock products like GuS ‘Mango Peach’ to meet the rising demand from health-conscious consumers.
3. Hospitality Industry - The introduction of specialty, low-calorie, and exotic fruit drinks like GuS ‘Mango Peach’ offers an opportunity for bars and restaurants to diversify their drink menus and attract health-conscious customers.