Gun control in the United States is a hot topic amongst the general population as well as politicians. The most recent shooting at Sandy Hooks Elementary School has put the gun control debate at the forefront of everyone’s mind. A day after the tragic shooting, Shannon Watts founded 'Mother’s Demand Action,' which is a group that pushes for stricter gun control laws in American by raising awareness, holding rallies and speaking with government officials.
Most recently, the group came out with a powerful advertisement that showcases two children, one holding a gun, and the other one holding the classic Little Red Riding Hood book. The advertisement reads, "One child is holding something that’s been banned in America to protect them. Guess which one." Although the gun seems to be the more dangerous of the two items, the book has been banned in at least two California school districts, while gun control laws remain lax. This ad gives an intriguing perspective on where our priorities lie when it comes to protecting children.
Unorthodox Gun Control Ads
The 'Mother's Demand Action' Group Compares the Danger of Books to Guns
Trend Themes
1. Stricter Gun Control Laws - The 'Mother's Demand Action' group is pushing for stricter gun control laws in America by raising awareness and speaking with government officials.
2. Awareness Campaigns - 'Mother's Demand Action' is using powerful advertisements to raise awareness about the dangers of guns in the hands of children.
3. Reevaluating Priorities - The gun control ads are encouraging society to reevaluate its priorities when it comes to protecting children.
Industry Implications
1. Gun Control Advocacy Groups - The 'Mother's Demand Action' group is at the forefront of the gun control advocacy industry by using powerful ads to push for stricter gun control laws.
2. Advertising Industry - The powerful gun control ads made by 'Mother's Demand Action' demonstrate how the advertising industry can be used to raise awareness and drive social change.
3. Education Industry - The gun control ad that compares books to guns highlights the need for the education industry to reevaluate its priorities and focus on ensuring the safety of its students.