If you're a fan of a classic chip butty, you'll want to try Burger King Japan's new Guilty Porcini Burgers.
For those unfamiliar, a chip butty is a classic British dish that essentially consists of a buttered roll with French fries stuffed in the middle. Now, Burger King Japan is offering a more elevated take on this combination with its new Guilty Porcini Burgers. The new burgers come in two varieties – the Beef Guilty Porcini Burger and the Chicken Guilty Porcini Burger – which means you can choose between a flame-grilled beef patty or a fried chicken patty. Your protein of choice is then paired with a gourmet creamy mushroom sauce made with 5 different types of mushrooms, mayo, and a generous portion of French fries. Naturally, this rich combination of ingredients is all sandwiched between a pair of premium butter-soaked artisan buns.
The new Guilty Porcini Burgers are available now from Burger King's Japanese locations.
Butter-Soaked Burger Buns
Burger King Japan's New Guilty Porcini Burgers are Extra Buttery
Trend Themes
1. Butter-soaked Buns - Opportunity for bakery businesses to offer premium butter-soaked buns for burgers
2. Elevated Fast Food Menus - Opportunity for fast food restaurants to offer gourmet ingredients and elevated menu options
3. International Food Fusions - Opportunity for restaurants to experiment with fusion cuisine by blending different regional food styles
Industry Implications
1. Burger Restaurants - Burger restaurants can capitalize on this trend by offering premium, artisan bun options and experimenting with gourmet ingredients
2. Bakery - Bakeries can innovate their bread offerings by incorporating premium butter and experimenting with new flavor combinations and soaking techniques
3. Fast Food Chains - Fast-food chains can incorporate international flavors and ingredients into their menus, giving customers an elevated dining experience and differentiating themselves from the competition