When it comes to wedding planning, there seems to be an abundance of resources tailored towards women but finding a comprehensive guide for grooms can prove to be a bit more challenging. Men's Wearhouse is remedying this with the launch of Wedding Wingman, a digital tool and online concierge to help grooms and groomsmen alike.
This online tool helps grooms who are looking for a stress-free wedding planning experience by offering everything from wedding attire inspiration to management resources—with Wedding Wingman, grooms (or their groomsmen) can track who in the wedding party has obtained their garments or who hasn't yet so that they can be reminded.
According to the largest specialty retailer of menswear and rental apparel in the United States, Wedding Wingman "brings the personalized service and expertise a groom gets from an in-store expert to an online experience that's available 24/7."
Groom-Targeted Wedding Tools
Wedding Wingman is the Ultimate Resource & Guide for Grooms
Trend Themes
1. Groom-targeted Wedding Resources - There is an opportunity to create more digital resources focused on helping grooms plan their weddings.
2. Online Wedding Planning Tools - More companies can create online tools that streamline wedding planning efforts for everyone involved.
3. Online Concierge Services - Online concierge services for brides, grooms, and wedding attendees, provide a digitally-based alternative for those who need help planning and organizing weddings.
Industry Implications
1. Wedding Industry - Businesses within the wedding industry can expand their offerings by targeting grooms and creating digital tools and resources.
2. E-commerce Industry - E-commerce companies can develop online concierge services for weddings tailored towards grooms for a wider market of customers.
3. Fashion Industry - Fashion companies can collaborate with online wedding planning tools and create collections solely for grooms and groomsmen to make wedding planning more comprehensive.