CAVA recently ran its first-ever Guest Custom Contest and now three of those custom bowls have made it to the brand's digital menu.
The Guest Custom Contest aimed to highlight the creativity of CAVA customers and encourage guests to experiment with CAVA's wide range of offerings. Now, three creative guests will have their creations available for everyone to try. From May 20th until June 2nd, customers can order Jonathan’s custom bowl, Chloe's custom bowl, or Nat's customer bowl from the digital menu. Jonathan’s custom bowl features tasty toppings like braised lamb, two scoops tzatziki, and a yogurt dill dressing, while Chloe’s go-to bowl features roasted eggplant, chicken, and saffron basmati rice. Finally, Nat’s "scientifically-proven" best custom bowl features half grilled chicken and half roasted veggies, along with tasty toppers like fiery broccoli.
Guest-Crafted Salad Bowls
CAVA is Adding Bowls from Its Guest Custom Contest to Its Digital Menu
Trend Themes
1. User-generated Menu Items - Engaging customers in creating menu items fosters a sense of community and personalized dining experiences.
2. Interactive Digital Menus - Digital platforms allowing customers to contribute can enhance customer loyalty and unique menu offerings.
3. Crowdsourced Culinary Innovation - Leveraging customer creativity through contests brings innovative and diverse flavor profiles to the menu.
Industry Implications
1. Fast-casual Dining - Integrating user-generated content into menus can drive customer engagement and retention.
2. Food Technology - Developing digital tools to facilitate customer participation in menu creation revolutionizes the dining experience.
3. Marketing and Advertising - Promotions centered around customer creativity can bolster brand image and consumer interest.