The new Guess by Marciano Spring 2009 ad campaign depicts the age-old cliche of an attractive female walking down the street in beautiful clothes, causing a commotion among the guys.
The ads have a retro vibe with iconic automobiles and old Hollywood screen siren styling. I have to say that the old Hollywood glamor concept has been so overused recently, but somehow this campaign presents a fresh take.
The campaign was shot by Matthias Vriens with art direction by Paul Marciano and features models Judith Bedard and Jon Kortajarena among others.
On a side note, it’s nice to see model Kortajarena putting all that foot fetish vibe behind and going for a more ‘innocent’ persona in this campaign.
Retro Street-Glam Fashion
Guess by Marciano Campaign Has Cars, Guys & One Hot Female
Trend Themes
1. Retro Fashion Styling - Opportunity for fashion brands to incorporate old Hollywood glamor concept into modern fashion trends.
2. Campaigns Featuring Iconic Automobiles - Opportunity for automobile brands to collaborate with fashion brands to create visually stunning ad campaigns.
3. Gender-specific Fashion Marketing - Opportunity for fashion brands to create visually appealing and relatable campaigns targeted at specific genders.
Industry Implications
1. Fashion - Fashion brands can use this trend to create new and fresh fashion styles inspired by old Hollywood glamor and retro styling.
2. Automobile - Automobile brands can collaborate with fashion brands to showcase their cars in visually stunning ad campaigns that appeal to a wider audience.
3. Marketing - Marketing agencies can use this trend to help brands create visually appealing and relatable campaigns that appeal to specific target audiences.
