Mobile and video games have sky rocket during this time of self isolation, and businesses are capitalizing on consumers' favorite hobby by integrating parts of their brand into the game -- the latest example of this is Gucci and Tennis Clash, as the fashion house designed lavish outfits for players in the game.
Tennis Clash is a fast-paced tennis-inspired video game in which players are invited to enter real-time tournaments and matches with other players from around the world. Now, those opting to participate in the game can do so in style, with Gucci's luxe virtual monogrammed track suits. The looks arrive in a male and female iteration, presenting an all-over logo for the male avatar, and a all-white look for the female avatar.
Designer Virtual Tennis Outfits
Gucci and Tennis Clash Partner for These Designer Avatar Outfits
Trend Themes
1. Virtual Fashion Integration - The trend of integrating fashion brands into video games presents opportunities for disruptive innovation in the virtual fashion industry.
2. Designer Collaborations in Gaming - The collaboration between Gucci and Tennis Clash showcases the potential for partnerships between fashion brands and gaming companies, opening up opportunities for disruptive innovation in both sectors.
3. Enhanced Gaming Experience - The addition of designer outfits in games like Tennis Clash enhances the overall gaming experience, indicating a trend towards more immersive and personalized gaming content.
Industry Implications
1. Virtual Fashion - The integration of Gucci's virtual outfits in Tennis Clash highlights the potential for disruptive innovation in the virtual fashion industry.
2. Fashion and Gaming - The collaboration between Gucci and Tennis Clash demonstrates the intersection of fashion and gaming, providing opportunities for disruptive innovation in both industries.
3. Mobile Gaming - The popularity of mobile games like Tennis Clash opens up possibilities for disruptive innovation in the mobile gaming industry through the integration of exclusive virtual fashion collaborations.