The #1 salsa brand in Mexico has just launched its Traditional Guacamole Line—HERDEZ's ready-made guacamole is officially available at select grocers nationwide and it hit the shelves just in time for National Guacamole Day.
The Traditional Guacamole Line is made with only simple ingredients, combining convenience with the movement for health and clean-eating. The recipe, which stems from the archives of the non-profit culinary library Fundacion HERDEZ, boasts real Hass avocados, tomato, onion, cilantro, and green peppers. Of course, no preservatives or artificial flavors are added. In order to satisfy a wide range of consumer taste preferences, HERDEZ offers two options for its product—Mild and Spicy.
The Traditional Guacamole Line is also complementary to other HERDEZ products, including HERDEZ® Salsa Casera, HERDEZ® Salsa Verde, and the wildly popular HERDEZ Guacamole Salsa™.
Traditional Guacamole Lines
HERDEZ is Introducing a Refrigerated, Ready-Made Guacamole Range
Trend Themes
1. Ready-made Guacamole - Disruptive innovation opportunity: Explore ways to enhance the convenience and taste of pre-packaged guacamole products.
2. Health and Clean-eating Movement - Disruptive innovation opportunity: Develop new products that align with the growing demand for healthy and clean alternatives.
3. Avocado-based Products - Disruptive innovation opportunity: Create innovative avocado-based products beyond guacamole, tapping into the popularity of this versatile ingredient.
Industry Implications
1. Culinary Products - Disruptive innovation opportunity: Introduce new culinary products and flavors that cater to consumers' taste preferences and convenience needs.
2. Food Manufacturing - Disruptive innovation opportunity: Implement advanced production techniques and packaging solutions to create high-quality ready-made food products.
3. Snack and Dip Industry - Disruptive innovation opportunity: Innovate and diversify within the snack and dip industry by introducing new, premium guacamole offerings and complementary products.