Grubhub announced a promotion for this year's Amazon Prime day whereby the food delivery application will be giving away a free year of Grubhub+, the application's premium subscription service, to all Amazon Prime members. The promotion began on July 6th, 2022, and members will be able to claim the offer until soon after Amazon Prime Day ends on July 13th, 2022.
Grubhub+ adds a number of convenient features over the free-to-use version of the application including $0 delivery fees, lowered fees on orders, discounts when picking up orders, and a plethora of exclusive deals and promotions. The Senior Vice President of Growth at Grubhub, Ariella Kurshan, stated: "I'm thrilled that new Grubhub diners from Amazon can get even more delivered to their door with their Prime membership," when commenting on the new promotion.
Free Food Delivery Subscriptions
Grubhub is Offering Amazon Prime Members a Free Year Subscription
Trend Themes
1. Food Delivery Subscriptions - As more companies offer free food delivery subscriptions, there is an opportunity for disruptive innovation for startups in the food delivery subscription space.
2. Premium Subscription Services - Grubhub’s free year of premium subscription service promotion could lead to an increase in demand for premium subscription services in other industries, creating a disruptive innovation opportunity.
3. Exclusive Deals and Promotions - Exclusive deals and promotions offered through premium subscription services can create an opportunity for disruptive innovation in customer loyalty programs.
Industry Implications
1. Food Delivery - The new promotion offered by Grubhub could disrupt the food delivery industry as other competitors may begin to offer similar promotions to attract more customers.
2. E-commerce - Given that the promotion is being offered to Amazon Prime members, e-commerce companies may explore partnerships with on-demand food delivery services to offer similar promotions.
3. Loyalty Programs - As Grubhub+ offers exclusive deals and promotions, other industries outside of food delivery may consider incorporating similar loyalty programs into their business models, leading to disruptive innovation.