Grubhub has announced a promotion for its Grubhub gift cards in celebration of Mother's Day, Father's Day, or graduation ceremonies. Giftcards are excellent purchases for gifts either on their own or to add on top of a larger gift. For this promotion, customers who order a $50 USD or larger gift card will be eligible to receive a $15 USD gift card for themselves. This means customers can give the gift of delicious food while receiving a free meal of their own.
The time period around Father's Day and Mother's Day always leads to higher gift card sales than normal. One reason for this is the high school and college graduation ceremonies that occur over the spring and summer seasons. Grubhub is helping customers make these holidays more enjoyable with its gift card customization service, which allows the customer to transform the gift with a touch of intimacy by reminding loved ones of their importance.
Food Gift Card Promotions
Grubhub is Offering a Gift Card Deal for Father's Day and Mother's Day
Trend Themes
1. Customized Gift Cards - The trend of offering customized gift cards to customers will continue to increase as it provides an opportunity for businesses to personalize their service.
2. Gift with Purchase - The trend of offering a gift with purchase promotion will become more popular as consumers continually seek added value from their purchases.
3. Holiday Gift Card Promotions - The trend of offering gift card promotions during special holidays, such as Mother's Day and Father's Day, will continue to grow as this is a time when gift card sales are higher than usual
Industry Implications
1. Food Delivery - Food delivery companies like Grubhub will continue to innovate with gift card promotions to engage customers and boost sales
2. Retail - Retail stores can increase sales by offering gift card customization options to customers and promotions such as gift with purchase
3. Hospitality - Hotels and restaurants can boost sales during holiday seasons and special occasions by offering gift card promotions