McDonald's is currently testing out a ground chicken burger as an alternative to its other chicken-based dishes. Most fast food restaurants offer chicken breast filet sandwiches, which are either battered or breaded. McDonald's new ground chicken patties offer a unique take on the standard chicken burger.
The new Chicken Burger is comprised of a quarter-pound chicken patty that is made from ground breast and thigh meat. The Classic version of the burger features red onions, tomatoes, lettuce and ranch sauce. The Signature version of the dish features grilled onions, tomatoes, lettuce and the signature sauce. Both versions of the burger come on a potato bun. The use of ground chicken patty instead of a chicken breast filet provides a unique texture and taste.
The new ground chicken burger puts an unexpected spin on a classic fast food menu item.
Ground Chicken Burger Patties
This Dish Puts a Unique Spin on the Traditional Chicken Burger
Trend Themes
1. Ground Chicken Burger Trend - Fast food restaurants revolutionizing standard chicken burgers with ground chicken patties instead of breast filets.
2. Alternative Meat Trend - Increased experimentation with alternative meats for fast food menu items, such as ground chicken patties.
3. Texture Innovation Trend - Unique textures becoming a key factor in fast food menu item innovation, such as the use of ground chicken patty instead of breast filets.
Industry Implications
1. Fast Food Industry - Fast food restaurants are experimenting with new menu items, such as the ground chicken burger, to keep up with changing customer preferences.
2. Meat Processing Industry - Meat suppliers are developing new products, such as ground chicken patties, to meet the growing demand for alternative meats.
3. Bread and Grain Products Industry - Bakeries are developing new types of buns, such as potato buns, to cater to the changing fast food menu items.