Mobile phone carrier T-Mobile wants you to know that, "You won’t find more minutes for £30. Guaranteed." Even if you look up a cow’s bum...
To illustrate that they’ve "already searched the other four networks" for a better deal than this, Saatchi & Saatchi London came up with four print ads that show people looking in dangerous and disgusting places.
In addition to the aforementioned cow’s behind, the ads search inside the mouth of a lion, in a dangerously moving crane, and inside a bee hive.
I wonder which of the other four mobile networks is represented by the cow’s behind…
Sickening Searches
T-Mobile Likens Competitors to Cow Bums
Trend Themes
1. Disruptive Advertising - Using provocative advertising to stand out and grab consumer attention.
2. Extreme Marketing - Using shock value and extreme imagery to make a product or service memorable.
3. Competitive Advertising - Directly targeting and comparing to competitors to showcase a company's superiority.
Industry Implications
1. Telecommunications - Mobile phone carriers can use provocative advertising to differentiate themselves from competitors and increase brand awareness.
2. Marketing - Marketing agencies can utilize extreme marketing strategies to create memorable campaigns for their clients.
3. Advertising - Advertising firms can utilize competitive advertising to directly target and compare their clients to competitors in order to showcase their superior offerings.