'Kings' recently made its launch on Indiegogo as a range of aftershaves and grooming products that will help to support men's mental health initiatives. Ultimately, Kings sees its mission as one "to empower men to live healthier and happier lives" and inspire a movement of #RedefiningMasculinty.
The first-ever signature fragrance from Kings goes by the name Evolution and has an earthy, woody base of patchouli, cardamom, vetiver, copaiba, ylang ylang and eucalyptus essential oils. The Kings range of grooming products is set to also expand to include face wash, moisturisers and beard oil.
20% of all profits from Kings will be put towards male mental health and youth mentoring projects, with each item ethically produced, vegan, cruelty-free and made in the UK using natural ingredients.
Mission-Driven Grooming Products
Kings' Grooming Range Supports Men's Mental Health Charities
Trend Themes
1. Mission-driven Grooming Products - Disruptive innovation opportunity: Create grooming products that support a specific cause or charity, appealing to socially conscious consumers.
2. Men's Mental Health Initiatives - Disruptive innovation opportunity: Develop innovative solutions and services that promote and support men's mental health, addressing an often overlooked issue.
3. Redefining Masculinity Movement - Disruptive innovation opportunity: Create products, campaigns, and platforms that challenge traditional notions of masculinity and help redefine new, healthier ideals.
Industry Implications
1. Grooming Products - Disruptive innovation opportunity: Incorporate sustainable, ethically produced, and natural ingredients into grooming product lines, catering to environmentally conscious consumers.
2. Mental Health Services - Disruptive innovation opportunity: Develop technology-driven mental health services and platforms tailored specifically for men, providing accessible and convenient support.
3. Non-profit Organizations - Disruptive innovation opportunity: Establish partnerships with grooming brands to leverage their profits and resources for funding mental health initiatives, creating mutually beneficial collaborations.