Burger King's Grill’wich is a new offering that brings the brand's love of all things flame-grilled to the breakfast category. This menu item is made with flame-grilled flatbread, eggs, melted American cheese and a customer's choice of protein, with options including bacon, sausage or Black Forest ham.
The all-new Burger King Grill’wich is a breakfast sandwich that's only being tested for a limited time in the Detroit and McAllen-Brownsville, Texas markets and it is ready to be paired with the fast food chain's French toast sticks as part of Burger King's Mix n’ Match deal.
In an increasingly competitive fast food breakfast market, brands are vying for attention by innovating with unique menu offerings that leverage convenience and well-known brand signatures in order to win the breakfast rush.
Grilled Breakfast Sandwiches
Burger King's Grill’wich is Served on Flame-Grilled Flatbread
Trend Themes
1. Flame-grilled Breakfast - Burger King's Grill’wich introduces flame-grilled flatbread to the breakfast category, providing a unique and savory option for customers.
2. Mix N’ Match Deals - Burger King's Mix n’ Match deal allows customers to pair the Grill’wich with French toast sticks, offering a customizable breakfast experience.
3. Competitive Breakfast Market - Brands in the fast food industry are leveraging convenience and brand recognition to stand out in the competitive breakfast market.
Industry Implications
1. Fast Food - Burger King's Grill’wich and Mix n’ Match deal contribute to the ongoing innovation in the fast food industry's breakfast category.
2. Food and Beverage - The introduction of flame-grilled flatbread in Burger King's Grill’wich showcases the continuous innovation in the food and beverage industry.
3. Restaurant - The competitive breakfast market drives restaurants to explore novel menu offerings, exemplified by Burger King's Grill’wich and Mix n’ Match deal.