Grilled cheese is a staple comfort food, but why save it for lunch? With the introduction of its Grilled Cheese Breakfast Sandwich, Carl's Jr. and Hardee's are making it easy to enjoy this treat even earlier in the day. The breakfast sandwich is prepared on slices of grilled sourdough bread, with a customer's choice of ham, sausage or bacon, as well as an egg and of course, some melty American and Swiss cheeses. The sandwich is available as a standalone item or as part of a combo meal with hashbrowns and a drink.
As far as why the classic breakfast sandwich is being mashed up with grilled cheese, Brad Haley, the chief marketing officer of Carl’s Jr. and Hardee’s says: "Mornings can be full of rude awakenings so we wanted to offer a new menu item that made the daybreak a little easier on people."
Cheesy Breakfast Sandwiches
This Grilled Cheese Breakfast Sandwich from Carl's Jr. is Comforting
Trend Themes
1. Breakfast Comfort Food - Opportunity for creating innovative breakfast dishes that offer comfort and indulgence.
2. Grilled Cheese Reinvention - Disruptive potential in reimagining traditional grilled cheese sandwiches for different meal occasions.
3. Menu Mash-up - Trend of combining different menu items to create unique flavors and experiences.
Industry Implications
1. Quick-service Restaurants - Chance for fast-food chains to introduce innovative breakfast options that appeal to customers seeking convenience and comfort.
2. Food and Beverage - Opportunity for food and beverage companies to create and market new breakfast products that combine familiar favorites in unexpected ways.
3. Breakfast Foodservice - Potential for breakfast-focused establishments to differentiate themselves by offering creative and indulgent breakfast dishes.