Taco Bell may be known for its tacos, burritos, and quesadillas, but now the chain appears to be moving in a different direction with its new Grilled Cheese Biscuit.
Currently, in the testing phase, the new Grilled Cheese Biscuit has only been spotted at select locations in the Knoxville, Tennessee area. The cheesy new dish consists of a flaky buttermilk biscuit served warm with a melted 'grilled' layer of cheddar, mozzarella, and pepper jack cheese on top – Taco Bell's signature three-cheese blend. The dish is similar to the chain's Grilled Cheese Burrito., which is a fan favorite among cheese lovers.
The new Grilled Cheese Biscuit can be purchased on its own, or you can opt for the Grilled Cheese Biscuit with Sausage, which includes a sausage patty in the middle.
Grilled Cheese-Style Biscuits
Taco Bell is testing out a new Grilled Cheese Biscuit
Trend Themes
1. Cheese-based Fast Food - Fast food chains can create new cheese-based menu items like biscuits or burritos to diversify and attract cheese lovers.
2. Regional Menu Testing - Food chains can test new menu items in select areas to gauge customer response before rolling them out nationally.
3. Menu Item Customization - Fast food chains can offer options to customize menu items to meet the preferences of customers, such as adding sausage to a grilled cheese biscuit.
Industry Implications
1. Fast Food - Fast food chains can innovate their menus with cheese-based items, customizable options, and regionally tested items to satisfy customers' preferences and attract new ones.
2. Cheese Production - Cheese production companies can partner with fast food chains to supply them with various types of cheese for new menu items and increase their sales.
3. Food Delivery - Food delivery companies can partner with fast food chains to offer their customers exclusive access to new regional menu items and increase customer loyalty.